About Imara Beauty

Imara Beauty was born out of a passion for beauty and the desire to empower women to express themselves confidently. Founded in 2021 in Ghana, we began our journey by offering high-quality press-on nails and nail accessories to women seeking convenient and affordable beauty solutions.

In 2024, we expanded our product line to include DIY lashes, further enhancing our ability to cater to the diverse beauty needs of our customers.

About the Role

We are looking for a creative and motivated individual with a deep interest in beauty and marketing to lead our content marketing and social media engagement efforts. This is a hybrid role in Accra, Ghana with physical presence required when visiting stakeholders and shooting campaigns.

Key Responsibilities

• Social Media Management: You will manage and monitor multiple social media accounts (Facebook, Twitter, TikTok, Instagram, YouTube) for IMARA, ensuring consistent and engaging content updates
• Content Creation: Research and identify main topics relevant to customers and create compelling blog posts and social posts; and work with the Graphic Designer and Videographer to produce accompanying visuals
• SEO & Website Optimisation: Optimise our website search engine to improve ranking
• Paid Advertising: Own and manage PPC channels, analytics and reporting
• Community Engagement: You will be the first point of contact for customers and be required to engage with customer comments and messages to foster communication and transparency with customer issues
• Analytics and Reporting: Track and analyze social and web metrics, including engagement, reach, and impressions. Provide regular reports on performance and recommend areas that the marketing and product lead can improve in
• Trend reporting: You will be the company's direct connection to the world of social media, keeping up to date with the latest trends, tools, and best practices in social media management, content creation, and community engagement, to ensure IMARA’s social media presence remains competitive and effective.
• Email Marketing: Craft and optimize impactful email marketing campaigns, aligned with our brand's objectives
• Collaboration: Identify potential partners and influencers to increase the reach of Imara

Essential Requirements